Why does the language barrier cost you patients?
A patient who doesn’t understand your site won’t call to tell you: they choose a colleague whose site speaks their language. In Brussels — a region with more than 180 nationalities — this loss is silent but constant, especially among newly arrived expats, precisely those most in search of a new regular doctor.
What a trilingual site changes in practice
- For the patient: an FR/NL/EN switch in one click, including in the appointment forms.
- For Google: visibility on searches in all three languages.
- For the practice: a signal of professionalism that reassures before the first visit.
For a multilingual patient base, a site in FR, NL and EN really makes the difference.
Illustrative example — multilingual practiceIs English really necessary?
In Brussels, yes: it is the de facto language of expats and international institutions. It is included at no extra cost, alongside French and Dutch, and the content is written natively — not machine-translated.
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